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Tata International is the new John Deere dealer in Zambia

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  • Tata International announced as the new dealer to distribute and support John Deere products in Zambia.
  • Tata to support both agriculture and construction sectors
  • Finance options available through John Deere Financial

With a rich history of more than forty years in Zambia, Tata is firmly
established within the Zambian community and is expanding its footprint
as the new trusted John Deere dealer to support a fast-growing agricultural
and construction market.

“Our new partnership with Tata in Zambia supports our extensive dealer
footprint and commitment to service in Africa and the Middle East, allowing customers continued access to agricultural solutions, as well as new construction solutions from John Deere,” says Stephan Nel, Head of Sales for East Africa and the Middle East.

“Tata is an established dealership who also represents John Deere in other African markets and our values align well.”

Branches and services:

Tata is fully equipped to service the Zambian community with branches in
Lusaka and Mkushi that focus mainly on the agriculture sector; a parts
outlet in Mpongwe; and a new branch opening in Kitwe that will focus on construction equipment while still catering to the needs of the agriculture sector.

“We understand what our communities need and only supply equipment
created and designed for African conditions,” says Cobus du Toit, Country
Manager, Tata Zambia. “No matter which branch a customer visits, we’ll
have the appropriate mechanisation solution, whether agriculture or construction, for large and small operations.

“Our focus will be on reliable parts supply, aftermarket and product support, as we understand that it is all about uptime and optimal utilisation for our customers. We focus on continuously upskilling our employees to ensure technicians are readily available to assist any customer, at any time,” states Cobus.

Why Tata and John Deere?

“We partner well with Tata because they have a customer-first approach, as can be seen through their Uptime Strategy. This strategy focuses on
product solutions to ensure the right product is sold to each customer, financial solutions that enable customers to acquire and have access to the products, parts, and services they need to ensure uptime,” says Stephan Nel.

“This aligns well with our John Deere commitment to our customers. They
also strive to be the “go-to” dealership within the market, and with their
expansive footprint and off erings, they can ensure that our customers have
access to great products, parts and world-class service.”

Financing options:

Customers wishing to finance either agricultural or construction equipment
can reach out to John Deere Financial for tailor-made financial solutions for purchasing John Deere products.

Tata’s aim:

Through consistent service and support, and a commitment to an excellent
customer experience, Tata aims to be a leading supplier of agriculture and
construction equipment to large enterprises, small and medium farmers, and construction customers in Zambia.

“We are excited about the opportunities the future holds and as Tata we are privileged to partner with John Deere, to service the Zambian community through excellent service and products fi t for purpose, to build and
grow communities, and provide sustainable solutions through mechanisation,” concludes Cobus.

About John Deere

With a rich history of more than 140 years in Southern Africa, John Deere
is a trusted, world-renowned leader in producing agricultural, turf, construction, and forestry machinery solutions with state-of-the-art precision technology.

With its continued focus to strengthen its presence throughout the Africa Middle East region (“AME”), John Deere AME serves its customers through more than 218 dealer touchpoints across Africa Middle East, and support its dealer network with a Regional Parts Distribution centre in South Africa as well as sales and marketing offices in South Africa and Kenya.

Committed to delivering a distinctive customer experience coupled
with solutions-driven advice from its authorised dealer network and John
Deere Financial Solutions, John Deere AME promotes food security while actively driving a successful and inclusive agricultural community, while at the same time supporting the growth of Africa via its construction and forestry solutions.

With core values of integrity, quality, commitment and innovation, John Deere AME remains dedicated to the success of its customers, to those who
cultivate, harvest, transform, enrich, and build upon the land to meet the
world’s dramatically increasing need for food, clothes, shelter, and infrastructure.

Invest in the future – invest in John Deere.

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