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    SAB turns brewery waste into spinach for the sake of local communities

    SAB, in collaboration with its partners, WWF South Africa and The Nature Resource Management Programme, has released approximately 2.5 billion litres of water into rivers and basins over the past 6 months through watershed investment. Today, SAB is proud to launch a one-of-its-kind initiative, Project Popeye. Just like the cartoon, hero and sailor man, Popeye […] More

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    Call to enter for SAB kickstart urban agri programme

    Youth-owned businesses in the agricultural sector are invited to apply for SAB KickStart’s Urban Agriculture programme, which aims to create sustainable employment. Now in its second year, the Urban Agriculture programme looks to invest in high potential farming businesses, by integrating technology solutions that will grow the businesses and create lasting employment. The 15-month business […] More

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    SAB and municipality releases 4,4-billion more litres of water per year to residents of Cape Town and Tshwane

    Working in collaboration with local municipalities in Cape Town and Tshwane, SAB has managed to help provide a total 4,4-billion litres of additional water per year for use by residents in those cities. The additional flow of water is accredited to leak reduction and advanced water pressure management in municipality reticulation networks. The City of […] More

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    SAB launches alcohol-free grain snack, better bites

    SAB and AB InBev are piloting a savoury grain snack, made from locally grown grain remaining after the brewing process. Proceeds from the sale of the snack will be used to help develop emerging farmers and support community development initiatives. Castle Lager Better Bites is packaged in 40g packs and available for purchase at five […] More

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    SAB INTRODUCES INNER-CITY ROOFTOP FARMING ‘HOLA HARVEST’ WITH YOUNG BLACK ‘URBAN FARMERS’

    SAB and AB InBev Africa has introduced its first group of ‘urban farmers’ in Johannesburg’s inner-city and surrounds with the installation of three 200m2 rooftop farms, facilitated by its youth entrepreneurship programme, SAB KickStart, in partnership with the City of Joburg, the Department of Small Business Development (DSBD) and the Small Enterprise Development Agency (SEDA). […] More