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    John Deere employs contractor model to help Kenya’s smallholder farmers mechanise

    John Deere is introducing a new contractor model to enable smallholder farmers in Kenya to gain access to agricultural machinery such as tractors and tillage equipment, thereby allowing them to boost yields, enhance food security and add to the gross domestic product (GDP) of the country. Instead of trying to sell tractors to every smallholder […] More

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    John Deere: It is all about the people out there

    It is people who eat the food produced by the farmers. It is people who buy and sell the equipment. And it is the John Deere people who make a difference and ensure that green remains the colour of quality and good service in the world of agriculture. Eddie Schüler – Business Development Officer of […] More

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    John Deere Technician of the Year: ‘My blood is green’

    “I care for my ‘things’ because I worked hard to get them,” says Johann Smith of Mispa Boerdery near Bethlehem. Among his “things” are 21 big John Deere machines and a comprehensive variety of valuable miniature collection pieces and toys. “My blood is green,” says Johan, “because John Deere is the leader in agricultural technology, […] More

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    John Deere rewards staff for service excellence

    “Never make an excuse for your success,” was the advice given by Jacques Taylor, managing director, John Deere South Africa, to this year’s victorious team at the annual John Deere prize giving. The annual gala occasion was first held a number of years ago to acknowledge the firm’s top technicians who have to provide technical […] More

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    John Deere launches innovative spare parts competition: Motivating staff towards even better service to the farmer

    John Deere is not only in the forefront when it comes to technological development. The firm also believes in motivating its staff with exciting projects, teaching them to work quicker and more innovative – everything aimed at better service to the farmer. Three years ago John Deere launched a very successful ‘Technician of the Year’ […] More

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    The first NAMPO Cape was a resounding success

    NAMPO Cape was held from 12 to 14 September 2018 at Bredasdorp Park. A wind of storm strength every day of the show, did not deter visitors or the region’s farmers from attending.  Rows of vehicles stood patiently at the entrance to get access to the parking area. A large number of agricultural exhibitors supported […] More

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    John Deere: Hoe meer stroperfunksies, hoe meer vreugde

    Die S700-stroperreeks volg op die S600-reeks en bied ‛n hele rits tegnologiese verbeteringe. Die twee grootste modelle, die S780 en die S790, spog met ‛n 13-literenjin en kan nou 16 ton graan hou. Die kajuit is vergroot met meer sigbaarheid aan die kante, die monitor is vergroot en verbeter en die siwwekaste se gehalte is […] More

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    Harvest your cotton in a jiffy (and save money)!

    Schweizer-Reneke is known for its excellent climate that fits cotton farming like a glove but cotton growers have almost disappeared from the region, some reasons being wage increases plus more demanding labour laws. A cotton grower traditionally needs many labourers.  Simultaneously the South African textile industry, since a decade ago, ran into hard times resulting […] More

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    John Deere empowers smallholder farmers

    People may think of John Deere as a successful global company, only interested in providing big machines to big commercial farmers. But in Africa and other developing countries, this is not true. This world-renowned and reputable company is also very focused on poverty alleviation. John Deere believes that agriculture is the way forward to develop […] More

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    John Deere bemagtig kleinboere

    Mense dink dalk dat John Deere as ’n suksesvolle internasionale maatskappy net belangstel in die verskaffing van groot masjinerie aan groot kommersiële boere. Maar in Afrika en ander ontwikkelende lande is dit nie waar nie. Hierdie wêreldbekende staatmakermaatskappy is ook baie sterk toegespits op armoedeverligting. John Deere glo dat landbou die sleutel bied om plattelandse […] More

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    John Deere se Grootblokbaler voer voer tot nuwe hoogtes

    John Deere se gedugte nuwe Grootblokbaler, die L341, verbeter doeltreffendheid en stel die boer in staat om beter besluite te neem. Die gevorderde baler is onlangs by NAMPO bekendgestel en weer by ’n demonstrasiedag in Douglas waar die boere die werktuig in aksie kon sien. Afgesien van sy netjiese baalwerk en betroubaarheid, is hierdie gevorderde […] More

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    AFGRI Equipment and John Deere – automation data extraordinaire

    The AFGRI Equipment and John Deere partnership is proud to announce the implementation of JD Link, a near real-time telematics system connecting all makes and models of agricultural machinery in the field with the farmer’s office and mobile devices. The partnership between AFGRI Equipment and John Deere dates back to 1962, with AFGRI Equipment benefitting […] More

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