Old Mutual Insure and SwiftVee join forces to launch an industry first digital solution for the South African livestock buyer and auction market

New technology and the use of data are impacting every industry, and agriculture is no exception.

Consumers are continuously discovering more productive and cost-effective methods to perform the same task, and they now no longer expect only the experience they were offered before, but also developed much higher expectations.

Non-life insurer Old Mutual Insure, and the SwiftVee AgriTech company, have announced the launch of VeeSure, the new digital insurance solution designed to support the ever-changing needs of the South African livestock buyer and production auction market.

“As the innovators of online livestock auctions in South Africa, we pride ourselves on bridging the divide between traditional agricultural business and the benefits of cutting-edge technology. We are excited to partner with Old Mutual Insure and pioneer innovation in the agricultural insurance sector, which will add significant value to all stakeholders,” says Russel Luck, Chief Executive Officer of SwiftVee.

“With this technology game changer, we provide access to a digital ecosystem for the livestock buyer. They can now buy animals online via a livestreaming virtual auction, connect with the livestock agent and the auctioneer, and have access to the VeeSure online insurance solution to protect their new proud investment. All on one platform at point of sale, and from the convenience of their home or office,” adds Hannes Smith, Executive of Alternative Business Solutions at Old Mutual Insure.

“Farmers are increasingly embracing technology. They want to push buttons and not waste time filling in endless forms when they buy livestock. However, thereafter, they want to work with someone in person, someone they can trust. The VeeSure solution does just that, online insurance with a personal touch,” says JP Swart from SwiftVee.

People want to know the name of the person who will assist them in future after they bought a product online. VeeSure offers a service model where customers will also have access to the Old Mutual Insure Agri Services and Claims specialist support teams.

“It is an exciting moment in a new era. Together, Old Mutual Insure and SwiftVee have a pool of resources, data and digital capabilities, technology, and agricultural risk expertise to deliver this industry first innovation and effortless experience to customers. It is about moving beyond the obvious things customers want and expanding the boundaries to deliver on what we would love customers to experience in future,” concludes Liza de Beer, Product Development Manager at Old Mutual Insure.

For more information, visit or send an email to or

What do you think?

0 points
Upvote Downvote

Total votes: 2

Upvotes: 1

Upvotes percentage: 50.000000%

Downvotes: 1

Downvotes percentage: 50.000000%

FieldNET and Zimmatic: a winning combination for Namibian farmer