“Farming is my life, it’s not a job,” says Alida Venter. She farms in the Outeniekwa Mountains, between Uniondale and Knysna. “It’s in the middle of nowhere, but in the perfect place, chosen by our Lord’s hand. It’s a special part of the world, almost completely cut off from the busy outside world … except […] More
AGCO is investing heavily in South Africa to establish itself as the preferred supplier for mechanisation and technology. “Working very closely with farmers to provide suitable hi-tech, solutions for mechanisation is a driving purpose of AGCO. We want to see South African farmers succeed in the global market,” says Dr. Dominik Reus, Managing Director, AGCO, […] More
Since 1837 John Deere has operated in the agricultural sector. Headquarters out of Boksburg oversees the entire Africa and Middle Eastern Region. Because of the company’s core values; integrity, innovation, quality, commitment and great culture, John Deere stands out in the industry. They are extremely proud of the level of customer service and openness of […] More
Deja Nienaber started her career as a registered business psychologist, who exchanged her corporate hat for a farming one, focusing on building the Wagyu value chain. King Wagyu Stud Breeders As the owner of King Wagyu, Deja is involved in breeding stud animals and producing commercial Wagyu for the beef market. “We have beautiful bulls […] More
South Africa’s farmers have a well-deserved reputation for using technology to farm smarter and increase productivity despite challenging conditions. The launch of Bridgestone’s flagship VT-TRACTOR range of agricultural tyres in South Africa offers the local farming community an excellent opportunity to work smarter and achieve better results. Internationally, the VT-TRACTOR has been proven to improve […] More
Technology has continuously proved to be an asset that a farmer cannot go without. It helps solve real-world problems in innovative ways. The founders of The Awareness Company witnessed this and created a business that offers flexible, agile data solutions for any industry and situation, but especially for farmers. The Awareness Company is a tech […] More
About Pulsar Pulsar’s history dates back to 1991. It was started by a group of friends who shared the same passion for expanding human abilities. This group of enthusiasts used to assemble the first few wooden observation tubes in the basement of an unfinished residential building. Three decades later, PULSAR proves to be the top […] More
Pig farmers often focus on reproductive traits. These traits are important, but also keep in mind how your herd is making use of feed because 80% of a farm’s costs is feed. Feed conversion ratio (FCR) is how many kilograms of food a pig eats to gain 1 kg of weight. The lower this ratio […] More
FAW Trucks prides itself on paying attention to what its customers require. “FAW SA is committed to offering vehicles engineered, developed and rigorously tested to meet the harsh operating conditions in Africa,” says Yongjun Li, CEO of FAW Trucks SA. To make this a reality the company has embarked on a structured launch programme in […] More
The manufacturing and distribution company, National Safe, has an extensive national footprint. This company has a wide range of products used by all of Africa’s leading companies. In South Africa, these companies rely on them for their high-quality products and long-lasting capabilities. They have the best products and the best service in the business, and […] More
Article supplied Welcoming women in prominent and strategic roles within maledominated industries and organisations is beneficial and inevitable as women’s capabilities are invaluable. At ELB Equipment, women excel in prominent roles in an industry that may have been considered too tough and challenging for women. Some of ELB Equipment’s dynamic women share stories of their […] More
In South Africa, irrigation decisions can make or break your harvest. David Müller, a farmer at Uitdraai Farm in Prieska on the Northern Cape, knows this all too well. David’s family has been farming here for the last 130 years. He believes in the role of technology in farming, so when he learned about Irrigation […] More
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